page 1 of 8

PRE-(FIX)

THI

🕷️👧
goodbye 2 work-bugs

Why prefix?>>>>

  1. My drafts have drafts
  2. I can debug my own processes
  3. editing is how I hold the scary things
pages 2-3 of 8

The Many Prefixes of Me

PRE-MIUM 💎
Bulgari, Glenfiddich, Carna by Dario Cecchini
Netflix chef, 35% engagement ↑
PRE-SERVE 🌊
Climate work: WMO, floods, coastal resilience
20 panchayats united
PRE-SENT 🎤
Live coverage, real-time strategy
interviewed a former president
PRE-PARE 💰
Grant writing, proposals
won $106,750 from UNICEF
PRE-MIERE 🎭
Festival launches, brand debuts
0 → 700 followers, global reach
PRE-DICT 🎯
Audience research, market positioning
Madrid bar → Dubai market
🕷️ ← the spider web connects them all
page 4 of 8

PRE-AMBLE

(or: what comes before the work)

📊🔍💡
✏️📋🎨
☕🐛📝

[a crossword of unsexy work]

🐛 Research rabbitholes at 2am

🐛 Moodboards that have moodboards

🐛 The 47th draft

🐛 Reading the room (literally—live event coverage)

🐛 Understanding what people actually need vs what they ask for

nobody sees this part →
page 5 of 8

PRE-CARIOUS

(keeping many plates spinning)

🍽️ 🍽️ 🍽️ 🍽️ 🍽️

→ Cocktail bars & climate disasters

→ French presidents & F1 pop-ups

→ Theatre as resilience & luxury hospitality

→ Art festivals & UN summits

→ 0 followers & global reach across 4 continents

Jack of all trades, master of making it work
(the Venn diagram is just overlapping chaos)
pages 6-7 of 8

PRE-FIXES I APPLY

FIX #1: COMPLEX → CLEAR

Climate data becomes vox-pop videos
Brand strategy becomes actual content

"Translation is a creative act"

FIX #2: ZERO → SOMETHING

0 followers → 700 (global reach, 4 continents)
No brand → Festival identity (KaBhumM!!!)
Unknown chef → 35% engagement boost

FIX #3: ADAPT

Madrid bar → Dubai market (AED 100K campaign)
Academic research → Live event coverage
Tight timelines, live constraints, still delivered

FIX #4: CONNECT UNLIKELY THINGS

Luxury storytelling + Coastal enterprises
Theatre + Climate resilience
Art + Science (festival)

"The spider web, remember?" 🕷️

page 8 of 8

POST-(SCRIPT)

🕷️✨
Still debugging. Still prefixing.

FIND ME:

📧 preethi.s@alumni.iitm.ac.in

🔗 LinkedIn profile

📍 India & UAE

This zine is draft 12. The work continues →